Services
Fixed scope.
No hidden charges.
Clear deliverables, every time.
Two flagship reviews and a smaller tracking assessment — each one designed to provide a commercial strategy.
01
Sales & Marketing Channel Review
Find wasted spend, fix conversion leaks and identify your clearest growth opportunities.
- Duration
- 4 weeks
- Investment
- £10,000 + VAT
What's inside
- Channel ScorecardScored audit mapped to enquiries, bookings, revenue and margin where data allows.
- Sales Funnel ReviewConversion view by source and stage, including leakage points and secret-shopper findings.
- Customer & Market FitCustomer profile, message consistency, and commercially viable segments worth pursuing.
- Growth HypothesesUp to three data-backed growth bets with investment and success measures.
- KPI Dashboard & PlanDashboard loaded with historic data, plus now / 90-day / 6-month priorities.
How it runs
- Week 1A proper conversation first — context before spreadsheets.
- Weeks 2–3I work through the data, flagging gaps clearly rather than pretending.
- Week 4Findings, dashboard and action plan. Not death by data.
02
Commercial Product Review
You know what your holidays sell for. Do you know what they actually make?
- Duration
- APPROX. 12 WEEKS
- Investment
- FROM £12,000 + VAT
What's inside
- Holiday Profitability AnalysisExpected vs actual delivered margin for each holiday reviewed, with a variance bridge showing exactly where — and why — the profit moved.
- Margin Leakage ReportThe recurring cost, FX, pricing and process gaps identified across the sample. Not one-off exceptions — the smaller patterns being quietly repeated across the portfolio.
- Best-Selling vs Most Profitable ViewThe holidays generating the most revenue aren't always the ones making the most money. This shows the gap — and what to do about it.
- Product Priority FrameworkA clear verdict on every holiday reviewed: champion it, fix it, reprice it, renegotiate it, promote it, or stop repeating it unchanged.
- Commercial Action PlanShared priorities for product, finance, sales and marketing — so all four teams leave with the same picture and the same direction for the next season.
How it runs
- Stage 1 — Weeks 1–4Start small. Three to five travelled holidays, followed all the way from original costing to actual delivered profit. The point isn't to find a problem — it's to find out whether expected and actual margin can be properly joined up, and whether a wider review would be worth doing.
- Stage 2 — Weeks 5–10If Stage 1 shows there's value in going further, the scope is agreed and the wider review begins. Same method, broader sample. Looking for the patterns — the recurring gaps in FX, supplier costs, discounts and amendments that quietly repeat across the portfolio without anyone joining the dots.
- Stage 3 — Weeks 10–12Findings become decisions. Product, finance, sales and marketing all leave with the same picture — what to champion, fix, reprice, renegotiate, promote or stop repeating unchanged. Not a report that sits on a shelf.
One thing worth noting
- Staged approachThe staged approach matters here. You don't commit to the full review until Stage 1 has shown it's commercially worthwhile — and 50% of the diagnostic fee comes off Stage 2 if you go ahead within 60 days.
03
Data Tracking & Conversion Assessment
A two-week audit of your tracking estate. Optional pre-step for the full review.
- Duration
- 2 weeks
- Investment
- £2,500 + VAT
What gets audited
- PlatformsGA4, Google Search Console, Google Tag Manager. Google, Meta and Bing ad platforms.
- Repair & resetDisconnected, unconfigured or unreliable accounts brought back to a usable, reportable state.
- Credit back50% credited against the Sales & Marketing Channel Review if booked within 30 days.
Not sure which one is right?
That's exactly what the 15-minute call is for.